Here he is with Katy Perry (that highlight tho!!! The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. 28,431 views Sep 27, 2019 Does Coverboy cover boy? "James Charles is no exception. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. now that CoverGirl has announced that James is its first male CoverGirl. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. coverboy makeup name change. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. "Very durable. 19802023 The Christian Science Monitor. ', This website uses cookies to The paired blush combines a peach-y pink base with a hint of gold shimmer for a universally flattering flush. Charles is an aspiring makeup artist from New York, who has amassed more . Charles expressed his excitement for his new gig on his Instagram and Twitter. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. Press question mark to learn the rest of the keyboard shortcuts "I went from coloring books to my face. This is pretty major, if you ask me. I love being extra pic.twitter.com/7Qu1yu8U2P. Blog Home Uncategorized coverboy makeup name change. And with that newfound influence, that generations values are becoming increasingly visible. In the course of a year, teen makeup artist James Charles has gone from starting an . Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. By continuing to browse the site What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Sequins (matte black, pictured above), Hey Sis (almost-black burgundy) and Mighty Love (deep red) have rich, one-swipe pigment that can be left to dry as is or diffused into smoky looks. And that influence is powerful. Get non-boring fashion and beauty news directly in your feed. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. ?? The aspiring makeup art The Best Contour Palettes for the Ultimate Chisled Complexion. Of course, Willam's been beating his face for ages. Take our 'parent company' quiz! The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. Can a Jesus Revolution take place again in America? Sometimes, we call things boring simply because they lie outside the box we are currently in.. We may earn commission from links on this page, but we only recommend products we love. We ask for your permission before anything is loaded, as they may be using cookies and other technologies. This message will appear once per week Your session to The Christian improve functionality and performance. A weekly digest of Monitor views and insightful commentary on major events. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . The 19-year-old internet personality and makeup artist has provoked the ire of beauty YouTube. But her favorite part about being in beauty is finding the most effective products, and then sharing that intel with othersbecause who wants to spend money on stuff that doesn't work? The model also addressed men profiting off her body. So its not surprising that its male cosmetics at this point.. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? Were known as being fair even as the world becomes as polarized as at any time since the newspapers founding in 1908. We Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, The Difference Between Contouring and Bronzing, According to Makeup Artists. Latest book reviews, author interviews, and reading trends. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Honored to have the pleasure to announce the very first COVERBOY, James Charles! she wrote on Instagram. Hmmm well that joke is ruined, but who cares! One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. unless you renew or Wow. . In the course of a year, teen makeup artist James Charles has gone from starting an Instagram account showing off his impressive work to getting shoutouts from Katy Perry for making history. Follow TODAY.com writer Scott Stump on Twitter. Her most recent discovery: De La Cruz Sulfur Ointment, which will change your blemish-clearing game! Companies can also win over younger audiences by making social statements. If you need help purchasing a product directly from Allure, go to our FAQ. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. Jaleesa M. Jones . Fans of Drag Race in particular will get the biggest kick out of the palette's shade names, featuring some of drag's best original slang terms and iconic RuPaul catchphrases. A weekly update on music, movies, cultural trends, and education solutions. "Fingers work great. Willam Belli, the international drag queen sensation, is finally doing what fans have been clamoring for since he first hit the runway on . Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. Log in to hide ads. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. Ad Choices. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. Polished Liquid Lipstick, Roncal says, is not like any other liquid lipstick you've used before. Our work isn't possible without your support. He also is known for taking his high school senior picture to another level at Bethlehem Central High School in Delmar, New York. All rights reserved. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . To enjoy our website, you'll need to enable JavaScript in your web browser. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. It has to stop. If you're looking for a new beauty brand to stan, please look no further than Willam Belli's COVERBOY beauty line, a cosmetics company designed to appeal to creatives, drag queens, makeup artists, boys, girls, and virtually everyone else who can appreciate a good lash and a bold lip. Some are extremely wearable, but most are dramatic AF, because why would Willam settle for anything less? Whoever said it wasn't easy being green was lying. We change lives. Roncal says the goal for her and RuPaul's mascara was to deliver drag queen-level false lashes in a single tube, and that's exactly what this product does with a unique square-shaped brush and "fierce, molded bristles" that comb through every lash with ease. From everyday glam to eye looks that are packed with color, the social star can do it all. My work in Kenya, for example, was heavily influenced by a Christian Science Monitor article I had forced myself to read 10 years earlier. The transformation will take your breath away. A screenshot from one of James Charles' YouTube makeup tutorials. 300 years after his death, the enduring legacy of Sir Christopher Wren, Strip club owner gets baptized, halts businesses after uncovering sex trafficking, God condemns it: Ex-astrologer dismantles horoscopes, warns of divinations dangers. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. James is a 17-year-old makeup artist best known for his makeup tutorials on YouTube and Instagram at @jcharlesbeauty, where he boasts upwards of 420,000 followers just one year since . Charisma, Uniqueness, Nerve, and Talent, anyone? Gem is . Find a more iconic moment Ill wait, musician and makeup artist Talia Mar wrote alongside Charless photo. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. Tea. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). Use of this site constitutes acceptance of our You do you, yknow?". Willam wears Coverboy Glitter Jelly in Roller Rink. James Charles in video titled "FULL FACE USING NO BRUSHES MAKEUP CHALLENGE" published on September 9, 2016. The brand also released an official press release ofthe news, in which they shared that Charles has all the key elements of a CoverGirl: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. I've Been Single for 8 Yearsand I Blame My Makeup. This article includes content provided by Instagram. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Your California Privacy Rights. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming mascara campaign. It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. "Their main target is to eliminate any and all moral standards. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. Makeup artist James Charles is making history. "I was very inspired by Euphoria: light-reflective faces with high-color statements.". Jamess selection may be a reflection of that change. Were the bran muffin of journalism. Of course, with great drag comes great glam, and according to Willam, he's always had a knack for it. "I love to run Goldie down the front of my shin or on my collarbone," he tells Allure. Select stories from the Monitor that empower and uplift. Got ten of 'em.". Willam admits that his color selection was a selfish one, hence his brand's high-contrast offering. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. If you have questions about your account, please Did You Hear "Did You Lotion" Growing Up? "You owe it to yourself to take the time to discover and have fun. Get ready for some exciting news. In the company's 55 year history, there has never been a male star in one of their campaigns. We want to bridge divides to reach everyone. "You don't have to glob it on," RuPaul agrees. Their prices range from $10 to $18. CoverGirl is giving gender stereotypes a much-needed makeover. The Monitor is a peculiar little publication thats hard for the world to figure out. Hmmm well that joke is ruined, but who cares! All the Weird Areas You Can Get Injectables. contact customer service Easy, breezy, beautiful CoverBoy? The Mally. Its official: so excited to welcome @JCharlesBeauty to the COVERGIRL family. I love being extra pic.twitter.com/7Qu1yu8U2P. "She embodies everything I love about makeup and the playfulness of it," Rupaul gushes. The Christian Science Monitor has expired. Your subscription to "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. At the age of 17, Charles is breaking boundaries and doing it in style. On Tuesday, the makeup brand announced . For example, the transfer-proof Coverboy Lip Varnishes ($16) come in five shades: TruBlue (pastel blue, pictured above), Truffle (gold), Blackballed (black), Puss (neon pink), and Red (bright, neutral red). CoverGirl has announced its first ever CoverBoy. But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. To make each of them even more personal, the collection also features two glossy lip toppers. No person who has ever encountered former Drag Race contestant Willam has ever forgotten him. GameStop Moderna Pfizer Johnson & Johnson AstraZeneca Walgreens Best Buy Novavax SpaceX Tesla. And the first male face of Covergirl brand. HelloGiggles.com is part of the Dotdash Meredith Beauty & Style Group, CoverGirl announced their first official Cover Boy. Vote for your favorite beauty products now! ", RELATED: 15 drugstore mascaras celebrity makeup artists can't live without. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? Coverboy, put the bass in your walk: Drag Race alumni Willam reveals debut cosmetics line The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. I can't wait to see where this opportunity takes him! He said it took a lot of thorough conversations with his parents to make them understand that it wasnt an expression of his gender identity. Photo: Courtesy of Coverboy. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. In an interview earlier this year, Charles told Marie Claire that makeup is an art form for him. She's ready to turn the page following ex-husband's cheating. Are gender roles relaxing inthe world of makeup? Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . Return to homepage. Although his time competing on the reality series was short-lived because he was kicked off for breaking house rules, he's become one of the industry's most sought-after drag talents due to his long-running comedy YouTube series Willam's Beatdown and his appearance in the hit film A Star Is Born alongside Lady Gaga. There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. One of the makeup industrys largest brands took a big step forward on Tuesday. Does Coverboy cover boy? Science Monitor has expired. CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. Don't just take my word for it though. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. Despite his decades-long status as a beauty and fashion icon, RuPaul has only ever released makeup with two brands: Colorevolution (one of Drag Race's sponsors), and MAC's Viva Glam campaign. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. RuPaul loves to use the dual-ended sponge from the eye shadow palette to blend out the liner for an effortless daytime look. The actor describes Harry Styles as "a very kind guy.". And we shall see what I would look like if I suddenly sprouted blue eyelashes. In response to an online video released earlier this monththat teaches children "some people aren't born boys or girls" Jason Benham urged pastors to speak out against such "nonsense" that seeks to "brainwash" kids. "Im happy that I put forth a line that you dont need any brushes for," says Willam. CoverGirls Instagram posted a video of Charles speaking about his new role. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) James Charles at Gucci's Met Gala after-party on May 6. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says. Oh, and he just became CoverGirl's first ever CoverBoy! In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. Real news, real hope. I think thats a part of the story here, too.. Were at the cusp of potentially electing the first woman president of the United States, so we know that theres a shift going on in terms of gender norms, LaBennett says. Already a subscriber? Barbie ad stars a boy for the first time. "Hopefully, itll also help my beard not shine through." Sometimes the world is a beautiful place. A selection of the most viewed stories this week on the Monitor's website. GET THEM HERE! You dont have a Christian Science Monitor I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Monitor journalism changes lives because we open that too-small box that most people think they live in. Singer Katy Perry, another of the companys brand ambassadors and current CoverGirl, was the first to break the news. You read that correctly: The newest CoverGirl is a boy. James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. You can renew your subscription or Nor is it the brands first attempt at breaking down barriers. By subscribing to this BDG newsletter, you agree to our. One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to anyone who might have been afraid to do the same. If you aren't already obsessed with Willam, I don't want to judge you, but uh, I'm about to turn your world upside down. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. Blueball is a vibrant true blue packed with silver star-shaped glitters. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. Goldie is a golden base with green undertones and holographic glitter. Follow Facebook.com/CosmoBeauty. Roncal's and RuPaul's take on the eyeliner pencil comes in three fool-proof shades, available exclusively in a trio set. "This type of nonsense has got to be called out. User Agreement and Privacy Policy and Cookie Statement and All rights reserved. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. The brand announced that James Charles, a 17-year-old makeup artist from New York, is its newest model. Charles, a Bethlehem, N.Y., high school senior with 428,000 Instagram followers, announced the partnership with CoverGirl via social media, with the makeup guru mentioning that he had been. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. Beyond fear, beyond anger. "It's the fun of being a human and being able to decorate yourself and being able to not take life too seriously We do take kindness seriously, we take love seriously, we take freeness seriously but most other things are not to be taken seriously.". Get stories that empower and uplift daily. CoverBoy! Who is the 17-year-old YouTuber? Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. To view this content, click 'Allow and continue'. User Agreement and Privacy Policy and Cookie Statement and I purchased a glitter and a .more. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. 2022 Galvanized Media. In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. Original reporting and incisive analysis, direct from the Guardian every morning. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. Im still confident as a boy and I will always be a boy. Is Skin Cycling the Secret to Better Skin? The . "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. 2023 BDG Media, Inc. All rights reserved.