Google and Apple worked out a long time ago that Mobile is VERY important. Those are very different things, actually they have nothing in common. 4 on the overall list with a yearly compensation of $84,308,755. Yea. that'll work. That is cured with royalties or being good at releasing bug free OSes and apps, Ah, downvoted for pointing out the truth, Android apps did nothing but hasten the demise of BB10. The company earned $39 billion on revenue of $126 billion in . Not only has he failed loyal consumers multiple times, he continues to fail as a CEO in providing a true vision beyond what he wants for himself. Instead they killed it with their lack of interest. Europe has 750 000 000 people, that's a bigger market than US. I agree with your comment, but here we both are in other ecosystems still reading W10 mobile news lol Hard habit to break. By Antonio Planas. They cancelled their entire European release and gave up. Probably over the years, enough for a decent car!! The Microsoft CEO ranks at No. Anyway, Jason, I enjoy your articles, quixotic as they are at times :). Nadella has been a technical, "Big Iron" guy his entire career. I can honestly say that it is not stress free and definitely not stable. Too much hubris. As far as MS is concerned, I use Windows and Office on a PC, just like I started out 20 years ago. Not every one of your products and services will be a cash cow. Ask Satya Nadella, CEO of Microsoft, what the most pressing problems are that he is working to solve right now and he will give you two answers. What are you going to do next? And I'm going to kick the marketing guys arse until he puts together a decent global campaign. It's a follower and they don't want to admit itsad. if a peice of hardware does not sell well a Microsoft ceo can stop production & sales of that hardware. MS has long suffered with a lack of systemic thinking - an inability to see beyond a US centric closed system. Everyone has at least two mobile devices - phone and tablet and mostly they don't run Microsoft OS. Very good comment @squire777and agree to most of it. You have lost a loyal customer in my and I am certain that there are many millions doing the same. This lack of experience could be a detriment as Microsoft seeks to compete more directly with Apple and Google. Ballmer would have doubled down on the Nokia purchase and pushed Windows phone hard and all of the other developments could have kept developers on board and continued its slow, steady growth. I mean seriously how hard would it have been for them to fork Android into a WP like looking OS. Satya Narayana Nadella became Microsoft's Chief Executive Officer (CEO) in 2014. That's why I am sure Nadella is not making a "mistake" in his mind. According to Herminia Ibarra, Aneeta Rattan, Anna Johnston , Nadella Satya can use these developments in improving efficiencies, lowering costs, and transforming processes. Because all of it.every last bit of itis important." Now that the dust has cleared on the CEO question, those who hoped for the role and did not get it could exit. All enterprise decision makers are also consumers. except MSFT doesn't care about its own loyal users, with many of them switching to Android now. But they weren't dropping. I have not commented on an article here in such a long time! "I did not get why the world needed the third ecosystem in phones, unless we changed the rules." I searched (and still do and I don't know why) every day looking for the next MS mobile phone such a waste of time. In the BB days no BB owner would have imagined they would abandon their platform, then enter iPhone pardigm change. At one time, several years,ago, I read that Gartner or a large research firm "projected" that Windows Mobile would PASS Apple for #2 !!! I don't really have any other smartphone experience to compare it to, but I do know how a phone looks is part of what catches my eye and I have, to this day, have not seen one phone that is as eye-catching as Window Phone's transparent tiles and what you can do with them to create an awesome home screen. You arejust wrong. @bleched After groove and the W10 mobile announcement I ordered my Pixel and have moved everything over to Google. Obviously this has to be asked and displayed PROMINENTLY. A typical day for Nadella begins with exercise and personal reflection. The good thing about UWP is they work on any windows OS (see 1.5 billion win10 users on pc) if a new pocket pc can capture some of the smartphone market. Windows Phones excellent 2013 was capped by a disappointing fourth quarter sales figure of Lumia Windows Phone handsets. For more detailed SWOT Matrix strategy please go through the detailed analysis of strengths, weaknesses, opportunities, and threats in next section. They have money they can waste now. I'm really glad I left when I did now cause I would seriously be pissed having spent all this time hoping in something Microsoft never delivered. I hope Nadella has jotted down a note to himself: Do not attempt to re-create Ballmer developers video. Even as a placeholder? MS wake up!!! Microsoft would prefer more secure customers running shiny new Windows 7 or 8 boxes. They should consider knocking Nokia's door again to deal a place in their handsets. Yes. I think we will see the opposite now that mobile is king. Their actions speak louder than words. Unlike an outsider, Nadella knows precisely Microsoft's strengths and weaknesses, and has . It never translated to consumer sales for Apple computers. I thought Game Of Thrones for all its fiction should have taught the lesson better.. Weaknesses are the areas, capabilities or skills in which Nadella Satya lacks. They aren't the only ones. Admitting you made a mistake takes more integrity than continuing down the wrong path. Windows is a mess. It is simple and easy to interact with but Apple as whole interacts with very few things outside its own verse. So no, it had nothing useful at a time when both Android and IOS were already much better. Its no good chasing the 'shiny new thing' if you cannot make your kit work now. Hey Jason, thanks for this article. Making so many mistakes is ground for dismissal in any workplace. And one last thing focusing on one comment I made. WP is not OneCore so RIP WP, as announced. So far, Microsoft has shown good momentum, but Nadella could find himself with a substitute product that cant generate as much cash as its predecessor. A low cost, touch device, similar to the Surface. Running a server in Windows Azure is already effectively Windows Server by subscription. MS has very deliberately started funneling their fans to other platforms this past week and it's very upsetting because I truly love and enjoy Windows Mobile and have used a variation of it for the past 10+ years. I ended up with a Lumia 950 running Windows 10 Mobile. Let native APK to run on Windows Mobile and Windows desktop. It helps him to spend time appreciating life's blessings. Comments like yours prove nothing more than you fanboys deserve every bit of crap MS is doing to you, for being to blind to act when the time was right instead kissing Nutella's @$$ and joining MS's guinea pig insider program. Andoroid's dominance as the most prevalent OS on the market was built on that, and the "App Gap" grew as a result of that. My whole family is on Windows Phone because of me,I have lost friends defending and aruging overWindows Phoneand itsaddens me that this CEO has dragged Microsoft down to this point and yes I blame him. The products they do release these days are pointless - the Surface studio is only for a niche audience, and the Surface laptop is overpriced for what it does. Bigger than the US obviously. Nadella doesn't care about the future. The economy remains fragile. Android is not all that great, even though it was either that or an expensive iPhone with no way to use the MS apps by default. If they had demonstrated that resolve, maybe developers would have been more willing to feed an emerging market of users. I sign up for more online courses than I can complete. The last guy with both vision and passion was Gates, and unless he pulls a Jobs and steps in the company will become the next IBM. What are the best Satya Nadella quotes from Hit Refresh?How do these statements succinctly capture the book's message?
Me, I love live tiles. IBM does it. Nadella has said from the get go that Microsoft is committed to mobile. About the time I got around to rewriting the app, since it worked just fine keeping it as an 8 app I took my time, 10 was coming out. Infinidim. I must say I have enjoyed using windows phone but now it is causing a huge disappointment and frustration. They need to be serious on there each and every commitment. He learned the importance of daily gratitude from Michael Gervais and considers it . Encyclopaedia Britannica's editors oversee subject areas in which they have extensive knowledge, whether from years of experience gained by working on that content or via study for an advanced degree. That's the way it was back in the day of Bill Gates, but those days are long over and it's their own fault. I've had a 950 since launch and none of those issues. They may bring out a reboot device. But as I think, it's not too late, there is still chance of Plan C, which is to fork Android (AOSP) from scratch and have consumers, carriers and OEMS happy because there is no app gap anymore. > How many toy manufactures, production companies (film/tv), IoT. I'm a former java developer who has been swayed towards UWP and to "one software works on all devices" paradigm. They develop for Windows and they get mobile, IOT, Desktop, tablet etc. Now all you do is to carve "Microsoft was here" in someone else's tree. On top of that, all of Apples 100 million phones sold in 6 months are still in use 2 years later. And if I had an Xbox that would be on Craigslist tonight. They stupidly justified every move of Microsoft instead of criticizing it. Microsoft would then always continue developing for iOS and Android, but the first party app as a matter of example, always would provide the best experience on the Windows based devices that also ran APK binaries. Nadella cowrote (with Greg Shaw and Jill Tracie Nichols) Hit Refresh: The Quest to Rediscover Microsofts Soul and Imagine a Better Future for Everyone (2017), which included a discussion of his life as well as his thoughts on technology and leading. Satya Nadella will never read WC thread but, a "global survey of PO'd users" might get picked up by the Press? Android and iOS are clearly both better than they were, but I just prefer the layout and feel of W10 M. I am not sure what I will do next, part of me thinks "buy a 950XL or an X3 but they might ditch support in 6 months". A strong desktop market would entice many app developers to implement at least some UWP features making the Windows based app experience minimally equal to native Android but in some cases, better because of the Windows unique integration. Nokias hardware division drags on Microsofts margins and net income. Thats not to diminish the fact that Windows Phone itself needs all the developer attention it can muster. Simply because they never pay. They don't expect any big features. "We didn't get . If you are not making a mobile device then you are not creating the ecosystem for your services. MS still dominates most aspects of computer infrastructure and Android/iOS isn't replacing that anytime soon. As an end-user, I was frequently frustrated by the lack of a Windows Phone/Windows Mobile version for an app specialized to our industry. So let's market a phone that is not a phone for the fear of recalling the big fiasco made out of 10% of mobile market share they made out of Windows Phone/windows 10 mobile. Microsoft did the same thing. I'm totally agree.. - Increasing Standardization Nadella Satya can leverage this trend to reduce the number of offerings in the market and focus the marketing efforts on only the most successful products. He's a first grade FOOL. Most of us have probably embraced the new ideas at the Build pep rallys only to find out 24 months later that it was nothing more than an infomercial using many of us as the foot soldiers for the revenue stream. PLEASE SET UP A "SURVEY" with both Are you upset that Satya Nadella is abandoning Windows Mobile? Kinda worrying the CEO doesn't get that. But "enterprises" are made up of employees who are also "consumers." Balmer got it right when he wanted to populate users with inexpensive and fully usable handsets which bumped up the share to 4% world wide and around 15%in Europe only to be divested by Nadella. The fact that it was hard enough to get a 920 din't help. It's clear that MS has no idea how to relate to the average consumer. Time to put some Europeans in the MS Board! Nadella should really just spare us all the yap.. Don't mean nothing if you are not backing it up. blackberry 10 had native android runtime. Slow down development on android and iOS, push out universal store apps first then their ios and android counterparts. Microsoft may have done better to keep a controlling share of Nokia and just let it run itself. MS needs to be careful about leaving its users feeling burnt and lied to. Nadella Satya is struggling to restructure processes in light of developments in the field of Artificial Intelligence (AI) and machine learning. And devs don't care for users that buy 100$ phones. It limits the ability of the firm to build a sustainable competitive advantage. Microsoft should build its own variant of Android in same way Amazon did with Fire OS. If I ever make the switch to another phone, I will share that, but I'm one tough customer to get to change over from something I bought for a reason and I don't see that reason in another product. Time is Running Out, Motorola's handy Bluetooth device adds satellite messaging, Linux 6.2: The first mainstream Linux kernel for Apple M1 chips arrives, Sony's new headphones adopt WH-1000XM5 technology at a great price, The perfectly pointless $197 gadget that some people will love. As developers we embrace new technologies, and most of us have spent much money and many hours learning it. It is good that he has regrets, but too little --. I tell you. Well. Look I'm a fan, I was there, through it all, but this last one. is the last one. I am PISSED. Enough People would buy them for Microsoft take the time to make amd market them. If Microsoft had put the entire $7B they spent on Nokia towards additional phone subsidies, lets say they could have made what was normally a $200 phone a free phone. Hopefully, MS will abandon mobile and consumers completely instead of promising falsehoods and wasting the hard earned cash of consumers! I enjoyed it! This so reminds me of when I had my Palm Pre. When Satya Nadella took over as CEO of Microsoft in 2014, he inherited a firm fading toward irrelevance, plagued by internal fights and inertia.