the role of the public information officer fema

C. is presented as a bad example of public information management. The Incident Command System is a fundamental element of emergency management. What actions and resources are being used to achieve the objectives? B. Add to the measurable statistics C. Enlist support and involvement of organization personnel while communicating a consistent message D. Demonstrate commitment to the organization, 16. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. Describe the target audiences for the PIO. PIOs shouldA. compile a go kit to allow for lengthy deployments to a long-term incident. Do not be afraid to put bad news first if that is the message. Tornadoes or wildfires in neighboring States may increase your communitys interest in preparedness. That you will get them information and be back to brief themand then do so. Increase community preparedness is not specific. PIOs need to have a thorough understanding of the communities they serve. When considering whether a goal is attainable, ask yourself: Do I have the skills and resourcesor can I get themto achieve this goal? Governor James Smith today declared a state of emergency in the Great A&P fire that is rapidly spreading west. Brian Hyer: We had all kinds of questions. This awareness-level training is suitable for new PIOs. This course is designed for new or less experienced state, local, tribal and territorial PIOs or those who have this role as a secondary function. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. The public information officer for an organization A. should clear all public documents with neighboring agencies before release. Break your ideas into one subject per sentence. This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Establish contact with other agency PIOs. hbbd```b``"_H|LI&x9"$ ;Dr?*&Fvql2r S3 You cant manage who shows up but you can and should manage contact with the site. On the couples dresser were two heat-seared imprints where Martinez had left his wallet and cell phone as he frantically scrambled to ensure his familys leap to safety. The information you provide: In addition to the qualities necessary to be a good PIO, there are skills and knowledge you need to ensure your success. (Unit 5). Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. Jeff Leduff: We are the first line of information for the rest of the team because were out there all the time. A news release should be used when an activity or incident is newsworthy based on: News releases should be printed on your organizations letterhead and include a header with contact information (name and number), date, and a news release number. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. AZ Department of Health Services Directors Blog. Some tips for speaking publicly and improving your responses (or assisting and preparing a speaker) are: When distributing written products or speaking to the media, you will often need to work with a person to get your information out. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). Other zombie origins shown in films include radiation from a destroyed NASA Venus probe (as inNight of the Living Dead), as well as mutations of existing conditions such as prions, mad-cow disease, measles and rabies. T;)D2Dt `NY"`~XH@P ` This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. This course can provide a basic understanding of the PIO function for those new to the position. Prior to establishing the location for this media area, ask yourself the following questions: Another method you may need to employ to manage the situation is a media pool. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Preparing quality written products including news releases. Questions to answer when evaluating a public awareness campaign include the following: You can collect data about your campaign in different ways. A PIOs proactive approach to public information enhances credibility in messaging. For different audiences, you may need to write different products. @8'_= J J0 D. has become ever more complex as the challenge of delivering messages has evolved. The news release should use the inverted pyramid as illustrated below. Joanne H. Moreau: The media is embedded in our Emergency Operations Center. (Unit 2), Describe the types of written products used in public information activities. Verdi White: And I believe that that has helped in our relationship with the media. !]U9[MZ\waQ>yICK{",|.NH&ec* 'C/M;WrQJ6bs\ 886} Tell the media representatives: Follow-through goes a long way to establishing good relations with the news media. Thats what happened to Jose Martinez yesterday morning as he woke early to get his 9-year-old daughter and 12-year-old son off to school on time. 140-character stand-alone micro-blog statements. Select the right media to reach the target audience. While local, tribal, territorial, and State governments may have different laws regarding transparency and open government the general principles are to be: As a PIO, it is important to know the laws that apply in your area because of your role in providing information to the public. Remember to treat amateur journalists the same as you would any other journalistwith courtesy and respect. Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. Many different social media monitoring tools are available. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). 1928 0 obj <> endobj It can be taken alone or before Basic Public Information Officer Training (G290). On average, between 30 and 80 Arizona residents die from heat related illnesses every summer. 17. Who is likely to be affected by the hazard or threat? 0. The following table shows what you need to provide for a television story, the advantages of television, and its limitations. Blogs are a good tool to use to communicate with your audience. This course can provide a basic understanding of the PIO function for those new to the position. Look at the audience, but dont lock eyes with any one person and dont look into the camera. Providing information and access to newsmakers. Determining hazard impact is a crucial component in emergency planning. Now lets take a look at how one mayor, Mayor Kip Holden, ensures his community, the city of Baton Rouge, Louisiana, in East Baton Rouge Parish, is prepared. User: 4. Additionally, it can provide those in executive level roles the necessary knowledge of PIO roles and responsibilities during an emergency. The role of the PIO is the same regardless of the type or size of the event. For highly technical information, it might be best to prepare a credible subject-matter expert to present. endstream endobj 1929 0 obj <. In order to maintain the integrity of the scene and enhance the possibility for a successful investigation and subsequent prosecution, the scene must be kept clear of all nonessential personnel. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. Avoid fillers (um, er, uh); dont be afraid to pause while formulating an answer. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. Social Marketing A. theory is an important component of the strategic communications planning process. B. requires in-depth focus groups to focus the message. (Correct), The report was written by the officer. Describe the role of the Public Information Officer (PIO) in an emergency. The process for ensuring that a public information message was accurately conveyed is typically called: A. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. In Lesson 2 you learned about the many different media options you have, including: Select the right medium or right mix of media for a strategy to get your message to your target audience. This course should take approximately 7 hours and 25 minutes to complete. If you intend to become a Public Information Officer use these FEMA IS 29.A answers to turn a 7 hour course into one that takes 5 minutes. View IS-29.a - Public Information Officer Awareness | FEMA Emergency Management Institute (EMI).pdf from CIS 20 at SUNY Empire State College. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. Set up interviews and write talking points C. Be an intermediary between leadership and the news media D. Assess situations for public information implications, 14. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. A campaign on hurricane awareness wont get much play in December. Promote government programs and activities B. Each time this test is loaded, you will receive a unique set of questions and answers. Avoid acronyms. The word zombie comes from Haitian and New Orleans voodoo origins. They have access to the officials. In this lesson youll learn more about creating public awareness campaigns. 50% C. 25% D. 5%, 9. The media will want to get as close as possible to get pictures/audio/interviews. This course can provide a basic understanding of the PIO function for those new to the position. The Zombie Survival Guide identifies the cause of zombies as a virus called solanum. The fire started near Harvest Junction on the railroad and the fumes from the burning hazardous materials in the cars threaten a number of nearby communities, according to local authorities. The ability for readers to leave comments in an interactive format is an important part of many blogs. Understand the National Incident Management System, Incident Command System and their correlation with the emergency response system. Practice talking in 5-second to 8-second sound bites. In other words, express parallel ideas in parallel grammatical forms. B. cause the intended audience to act on requests in the message. The Sonoran Desert will be among the hottest places on the globe for the next 4 months. Uses correct grammar and contains no spelling or punctuation errors. This lesson introduced you to the steps to create a preparedness campaign: These steps will help you develop a campaign that will inform the whole community about the importance of being ready and preparedness steps to take. Illustrate the multiple roles of the Public Information Officer and the media in planning for and responding to an emergency. Your media list should be current, complete, and tailored to your organization. 281757518-Role-of-Catering-Establishment-in-Tourism-Industry-PRINT.docx. Well, were here to answer that question for you, and hopefully share a few tips about preparing forrealemergencies too! The latest information on activities, events, and resources. Doug Miser. This lesson presents information on how to effectively communicate with the media and the whole community. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. This awareness-level training is suitable for new PIOs. (Unit 3), Recall preparation techniques that contribute to a successful media interview. Students also learn message development and . Tammy Kikuchi: Having the Joint Information Center for this event was critical. Develops a strategy or plan for handling the incident, monitors it in process, and adjusts the plan as needed. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. Establishing relationships with news media representatives by being accessible and prepared. The Governors declaration allows the use of State resources in paying the costs of fighting the fire. 1. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. What is in it for them? And thats not all. Manages resources including supplies, personnel, and equipment. Transparency in government promotes efficiency and effectiveness and allows the people in your community to understand and participate in your processes. As a PIO, you need to: In the next lesson you will learn about various tools available to you for communicating with the community. Tools to enhance the flow of public information are housed. *F ;/7Bw1p i~$^y' _r] The Incident Commander B. Tammy Kikuchi: The response was overwhelming. As a PIO, you communicate with your target audiences to keep them informed about activities, events, and resources. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. ), John enjoys boating, swimming, and to fish. There are also professional social networking sites with sections for jobs. Be accessible and return calls and emails promptly. Write out the full term on first usage, as appropriate. Please review the IS FAQ's for more information. As a PIO, your target audiences include . Do you follow through? At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. Recognize various legal aspects associated with emergencies and public information. Another way to express your key message B. This lesson reviews the four steps in creating a public awareness campaign. Determines what the public needs to know. You can use different types of media and different avenues to get your message out, including: According to a Pew Research Center project conducted in December 2010, Americans now get most of their news information from television and the Internet, with newspaper readership declining. These people are your target audience. Successful blogs are compelling and current, and encourage interaction with readers. The Governor declared the emergency following a similar declaration by Liberty County. Social Media: Preparedness 101: Zombie Apocalypse. 0 For example, change the location or angle of the lectern so cameras dont capture an unwanted view.